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“The entire IHOP team including Devery [Holmes] and Mike [Cederbaum] at Spark are very easy to work with, very professional – it makes coordinating all the different elements a pleasure. I hope we can all work together again.”

Ron Braverman                                                                                                                              Director of Marketing and Associate Producer                                                 Associated Television International

For more information about Devery Holmes click here

Read her interview here:

Sophisticate’s Interview! | Sophisticate’s Hairstyle Guide

www.sophisticateshairstyleguide.com

In an exclusive The Bachelorette’s  Ashley Hebert was asked:

What is your favorite hairstyle to rock when you want to feel sexy?

A: “When I want to feel sexy, I love rocking loose, sexy curls . . . “

“I also love using the InStyler to create fun, loose curls.”

How InStyler is getting recognized . . .

Kimberly-Clark has launched a global marketing campaign to coincide with the June 2 release of the Disney-Pixar movie “Cars 2″.

The studio bills this as its “biggest animated feature release ever”, and in return, Kimberly-Clark has begun a “scale event”: a multiple-brand marketing effort pushing an entertainment property in order to capture the attention of major retailers.

Is Kimberly-Clark taking a chance by tying so many brands to one entertainment property — what if the film fails at the box office?

There’s a lot less risk than one might think, said Devery Holmes, CEO of Spark Alliance Marketing, a Calabas, Calif.-based entertainment-marketing firm. “The anticipation and excitement of a property and a film that’s coming out and that relationship the consumer has is what drives awareness interest,” she said. “I’ve had more successful campaigns, believe it or not, with films that have not delivered, but the anticipation and excitement were there.”

As with the case of K-C and “Cars 2,” the promotional programs generally start weeks before the film opens, she said, which mitigates potential fallout should it not generate much opening-week buzz.

Spark Alliance Marketing assists in Marketing Strategy, Development,  Partnership Marketing and National and Global Alliances.

The FIGHTER Advisory board is comprised of world-class marketing experts in their respective fields. FIGHTER publishes Celebrity & Brand-driven Social Games, Location Base Services and Applications, advises select non profits on their Social Media, Celebrity and Brand Integration strategies.

FIGHTER connects Hollywood & Madison Ave to Silicon Valley.

Holmes has overseen brand integrations for several Fortune 500 brands such as General Motors, American Airlines, Heineken and Samsung.

See other brands Devery has partnered with.

Interview with Devery Holmes at the Cocktail Party at the PMA Annual Conference 2010 in Chicago.

Mountain Dew’s “DEWmocracy 2″ campaign let people feel like they could have a say in the direction of the brand – that their voices meant something. The company added more than 120,000 new fans on Facebook.